- U.S. & Europe
- Luxury car drivers
- New model Cadillacs
The app-enabled, on-demand service allows BOOK by Cadillac members to browse a Cadillac portfolio and based on their needs, exchange a vehicle up to 18 times per year, all through a white-glove concierge service at a location of their choosing, like a home or office. All BOOK by Cadillac vehicles are 2017 and 2018 models with Platinum and Premium Luxury trims. With maintenance, insurance and detailing of the vehicle handled by BOOK by Cadillac, members have the freedom and flexibility to enjoy the driving experience with no long-term commitments.
A flat monthly fee of $1,800 in addition to a one-time initiation fee of $500 entitles members to experience driving in a variety of different Cadillac vehicles. Membership is month-to-month, with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Total driving mileage is limited to 2,000 miles per month, per BOOK by Cadillac account.